Privacy issues, that may lead to experiences as traumatizing as data breaches, identity thefts and frauds is the very consequence of the lack of awareness resulting from the huge complexity of this subject.

As a way to engage internet users in a playful, interactive way, I created Ghosts, a web-app game that turns digital trackers - these tools designed to record one’s online presence, behaviour and interests - into ghosts you can combat.

It allows web-users to see how their personal information and online activity is being collected and used by trackers on any webpage. Ghosts not only highlights trackers that are otherwise invisible to the less tech-savvy, but it also tells the user what kind of information each is collecting, and why through a simple colour code.